Wednesday, October 17, 2007
Survey: GPS and sunroofs lost on women
Boston Globe and Boston.com
The following news report was posted online by www.leasetrader.com.
A new survey offers evidence to support the theory that women drivers are far more likely than male motorists to stop and ask for directions.
The survey is from Leasetrader.com, a Miami company that helps consumers transfer car leases, and the survey found that only 13 percent of Leasetrader.com's women customers rated GPS technology as their top choice for favorite car feature.
Because the company survey focused on women customers, there is no comparable data on male customers and their preferences for car navigations systems, said a spokesman for Leasetrader.com, who added that a survey of its men customers is planned shortly.
So what do women want most when it comes to car features? According to the survey, it's fold-down back seats that allow for more storage room.
And if you're a husband or a thoughtful boyfriend thinking about buying a car for your wife or sweetheart, don't waste money on a sunroof.
According to Leasetrader.com's survey, 85 percent said the sunroof is the car's most overrated feature.
(By Chris Reidy, Globe staff)
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This story posted by LeaseTrader.com, the automotive service company that lets people transfer out of their Car Leases early. If you're looking to swap a lease or transfer out of your car lease, please visit www.leasetrader.com.
This story posted by LeaseTrader.com, the automotive service company that lets people transfer out of their Car Leases early. If you're looking to swap a lease or transfer out of your car lease, please visit www.leasetrader.com