Give women the space they need instead of sunroof
Published Thursday November 15th, 2007
The Daily Gleaner (Canada)
The following story was also posted online at www.leasetrader.com.
LeaseTrader.com recently polled a number of its women customers on their favourite car features.
And despite all the recent hype about technology and gadgets, the women surveyed, above all, want functionality. The highest percentage of those women surveyed want fold-down back seats that provide more storage area.
In fact, more than half of all women polled -- 62 per cent -- listed this as their Number One choice.
Satellite navigation technology, on the other hand, was the top choice for just 13 per cent of women surveyed.
Following are the top five features women surveyed appreciate most in a car, according to female LeaseTrader.com customers:
1. Fold-down back seats for more storage room;
2. Bluetooth wireless capability (for cell phones, etc.);
3. MP3/iPod connectivity;
4. Automatic open/close hatchback;
5. Satellite navigation technology.
Conversely, women who participated in the survey said a sunroof is the most overrated feature found in a car.
This story posted by LeaseTrader.com, the automotive service company that lets people transfer out of their Car Leases early. If you're looking to swap a lease or transfer out of your car lease, please visit www.leasetrader.com