Frank Kent Motor, based in Fort Worth, Texas, is currently running a promotion where the first 100 customers to buy a Cadillac, Buick, Pontiac, GMC or Hummer, will get GM stock with the purchase of one of their cars. Their main incentive is to break through the clutter and do a publicity stunt to get noticed. The stock would be currently valued around $325.
As a customer, if you buy one of the cars as one of the first 100 people you will receive 50 shares of GM stock. There's just one problem: GM shares are at their lowest point in decades - if they're worth anything at all. The dealership spent nearly $30,000 to buy up stock for the 100-person giveaway.
More than anything else, the promotion is yet another tool to try and revitalize sales of cars during one of the worst periods of the auto industry. September car sales have dropped 27% from a year earlier. Many customers continue to use LeaseTrader.com as a way to get rid of a leased vehicle through transfer, or takeover a lease.
This story posted by LeaseTrader.com, the automotive service company that lets people transfer out of their Car Leases early. If you're looking to swap a lease or transfer out of your car lease, please visit www.leasetrader.com