Biz Buzz: What do women want? Trunk space
Thursday, October 18, 2007
Tom Johnson
The following story was posted online at www.leasetrader.com.
Forget the gadgets. Never mind the sunroof. Who needs a GPS system when you can simply stop and ask someone for directions?
When a woman goes shopping for a car, she's looking first and foremost for a car with plenty of storage space.
At least that is what LeaseTrader.com, a company that helps people transfer car leases, found when it polled a number of female customers. Despite all the hype surrounding everything tech -- from iPhones to WiMAX -- women want functionality above all else, the survey found.
The highest percentage of women surveyed want fold-down back seats that provide more storage area. In fact, more than half of the women polled -- 62 percent -- cited this feature as their No. 1 option.
One customer, Melody Fund of Miami Beach, Fla., said, "More storage space means I would have more options with my car." Fund said she drives a Volvo sedan.
The same survey found women consider the sunroof to be the most overrated feature.
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This story posted by LeaseTrader.com, the automotive service company that lets people transfer out of their Car Leases early. If you're looking to swap a lease or transfer out of your car lease, please visit www.leasetrader.com.
This story posted by LeaseTrader.com, the automotive service company that lets people transfer out of their Car Leases early. If you're looking to swap a lease or transfer out of your car lease, please visit www.leasetrader.com